10 best success models

1. Remember newsgroups are still pretty popular.You could post your ad in ones that allow it or youcan leave messages with your sig file included. Oneof the fastest ways to get your message noticed in anewsgroup is to ask a question. For example, "Howdo I..." or "Where do I…?" People have beenraised their whole lives to answer questions.

2. Spend money on targeted advertising instead ofmass media advertising. You don't want to wasteyour ad dollars on people who aren't interested.For example, you don't want to buy a businessopportunity ad in a football magazine unless it isrelated to sports. If you are sending your ad to ageneral audience, make sure they have a section foryour particular sub-set of that audience.

3. Increase your profits by concentrating on smalldetails. Improving small things like text size, color,or graphics can really make a positive difference.For example, if people can't read small text how arethey are going to buy your product? Anotherexample, why would somebody spend time at yourweb site if your colors are all bright ones and hurttheir eyes?

4. Keep your offers flexible. If you offer a set pricefor your product, you could offer the people whocan't afford it an optional payment plan. Forexample, you could offer a Gold Plan for $47, aSilver Plan for $37, a Bronze Plan for $27 and afree plan to give them a taste of your product orservice.

5. Offer your knowledge or consulting as a bonusproduct. You could offer a free 15- or 30-minuteconsultation. This will add value to your product.For example, you could say, "Get A FREE 30-Minute Marketing Consultation!" You could alsooffer it as a freebie to get them interested in buyingyour product.

6. Personalize all your e-mail messages so they getread. Include the recipient's name in the subject line.This will grab people's attention quickly. For example,wouldn't "(your name), Learn How To..." get yourattention more than just "Learn How To..."? Ifigured you would say that.

7. Keep your web site consistent. You don't wantthings on your web site that are unrelated to yourtheme. For example, if you went to a web site andone page was blue and the next page was pink, thenthe next page was green, wouldn't you think veryhard before purchasing their product? It would lookvery unprofessional to you.

8. Attract more subscribers to your free e-zine bygiving them free bonuses like e-books, software,online services and other incentives. For example,you could say, "Get A Free E-book For SubscribingTo Our Award Winning Marketing E-zine!" Anotherexample, "Receive A Free Ad In Our E-zine WhenYou Subscribe!"

9. Sell advertising space in your e-zine and on yourweb site. This will create an extra income streamfor your business. For example, if you publish ane-zine, you could sell classified ads, top sponsor adsand solo ads. You could also sell advertising onyour "Thank You for Subscribing" page or e-mail.

10. Make your web site ready for the public. Havean "About Us" page and clear descriptions of whatactions you want your visitors to take. For example,you could say "My name is (your name). I startedthis candy business back in 1975 with my brotherJim. In 1999 we brought our business to the weband now we ship our candies to 50 countriesaround the world."